This is why I don’t have time to paint!

A couple weeks ago, in order to lessen the chaos in my mind, I decided to jot down all of the various roles required to build a business. In an ideal scenario, each of these roles, would represent a full-time job for an employee (or, in some cases, a team of two or three employees). But since this is not an ideal world, and I do not have mountains of money to hire ten to fifteen minions, I must fill all of these roles myself. So, without further ado… here’s what I do:

ADMINISTRATION
Job description: Ongoing maintenance of day-to-day business
Responsibilities:
• Convention paperwork
• Art show setup/take-down
• Website maintenance
• Comment moderation
• Google Analytics
• E-mail & communication
• Business licensing and permits
• Cleaning/managing the office

ACCOUNTING
Job description: Manage company financials
Responsibilities:
• Oversee & document finances
• Create a company budget
• File taxes
• Manage cash-flow/Profit & Loss

PRODUCT CREATION
Job description: Transform art into sellable products
Responsibilities:
• Adjust original painting to fit individual merchandise design specifications
• Add marketing information to designs
• Proof designs
• Post new products
• Find new companies that produce products we want to sell
• Quality control – make sure end product is up to company standards

BUSINESS DEVELOPMENT
Job description: Expand the business
Responsibilities:
• Website expansion
• New website creation
• Set up stores
• Business plan
• Research and contact distribution outlets

MARKETING
Job description: Promote the business
Responsibilities:
• Update blog
• Manage social media presence
• Develop branding
• Create marketing materials (business cards, portfolio, etc)
• Create videos

CLIENT
Job description: Make cool stuff.
Responsibilities:
• Keep making cool stuff.